Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 5th edDescription: xxx, 573, [81] p. : ill. (some col.) ; 29 cmISBN:

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Holdings
Current library	Call number	Copy number	Status	Notes	Barcode
The Iddi Basajjabalaba Memorial Library Open Shelves	HF5821 .B62 1994 (Browse shelf(Opens below))	001	Available	Material is available in hard copy	2017-165642746952997
The Iddi Basajjabalaba Memorial Library Open Shelves	HF5821 .B62 1994 (Browse shelf(Opens below))	002	Available	Material is available in hard copy	2017-165642746952998
The Iddi Basajjabalaba Memorial Library Open Shelves	HF5821 .B62 1994 (Browse shelf(Opens below))	003	Available	Material is available in hard copy	2017-165642746952999
The Iddi Basajjabalaba Memorial Library Open Shelves	HF5821 .B62 1994 (Browse shelf(Opens below))	004	Available	Material is available in hard copy	2017-165642746953007
The Iddi Basajjabalaba Memorial Library Open Shelves	HF5821 .B62 1994 (Browse shelf(Opens below))	005	Available	Material is available in hard copy	2017-165642746953008

Bovée's name appears first on previous editions.

Includes bibliographical references and indexes.

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