Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, c2009.Edition: 8th edDescription: xxv, 838 p. : ill. ; 29 cmISBN:

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Holdings
Current library	Call number	Copy number	Status	Notes	Barcode
The Iddi Basajjabalaba Memorial Library Reserved Books Section	HF5823 .B387 2009 (Browse shelf(Opens below))	002	Available	Material is available in hard copy	2017-15586
The Iddi Basajjabalaba Memorial Library Postgraduate Library	HF5823 .B387 2009 (Browse shelf(Opens below))	001	Available	Material is available in hard copy	2016-1150337231

Includes bibliographical references (p. 783-813) and indexes.

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