| 000 | 01030cam a22002894a 4500 | ||
|---|---|---|---|
| 999 |
_c21716 _d21716 |
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| 001 | 11957873 | ||
| 005 | 20170329155321.0 | ||
| 008 | 000329s2001 caua b 001 0 eng | ||
| 010 | _a 00038220 | ||
| 020 | _a053455783X | ||
| 040 |
_aDLC _cDLC _dDLC _dKIU Kampala Campus |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5825 _b.J46 2001 |
| 082 | 0 | 0 |
_a659.13/2 _221 |
| 100 | 1 |
_aJewler, A. Jerome. _915119 |
|
| 245 | 1 | 0 |
_aCreative strategy in advertising / _cA. Jerome Jewler, Bonnie L. Drewniany. |
| 250 | _a7th ed. | ||
| 260 |
_aBelmont, CA : _bWadsworth, _cc2001. |
||
| 300 |
_axiv, 312 p. : _bill. ; _c26cm. |
||
| 504 | _aIncludes bibliographical references (p. 295-299) and index. | ||
| 650 | 0 |
_aAdvertising copy. _919505 |
|
| 650 | 0 |
_aAdvertising layout and typography. _919506 |
|
| 700 | 1 |
_aDrewniany, Bonnie L. _919507 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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