| 000 | 00741nam a2200217 a 4500 | ||
|---|---|---|---|
| 008 | 110111s a 000 0 eng d | ||
| 020 | _a0801304636 | ||
| 040 |
_aDLC _dDLC _dKIU Kampala campus |
||
| 050 |
_aP90 _b.S4414 1991 |
||
| 082 |
_a302.23 _222nd ed. _bSEV |
||
| 100 | 1 |
_aSeverin, Werner J. (Werner Joseph) _917337 |
|
| 245 | 1 | 0 |
_aCommunication theories: _borigins, methods and uses in the mass media/ _cWerner J. Severin, James W. Tankard, Jr. |
| 250 | _a3rd ed. | ||
| 260 |
_aToronto: _bLongman, _cc1992. |
||
| 300 |
_axii, 364p. : _bill. ; _c24cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | 0 |
_aMass media _9474 |
| 650 | 0 | 0 |
_aCommunication _9182 |
| 700 | 0 | 0 |
_aTankard, James W. _917338 |
| 942 |
_2lcc _cBK |
||
| 999 |
_c4333 _d4333 |
||