000 00851nam a2200241 a 4500
999 _c7085
_d7085
008 111119s a 000 0 eng d
020 _a053409354X
040 _aDLC
_dKIU Kampala Campus
050 _aPN1992.55
_b.E18 1989
082 _a791.44
_222nd ed.
_bEAS
100 1 _aEastman, Susan Tyler.
_9368
245 1 0 _aBroadcast/cable programming:
_bstrategies and practices/
_cSusan Tyler Eastman, Sydney W. Head, Lewis Klein
250 _a3rd ed.
260 _aBelmont:
_bWadsworth,
_cc1989.
300 _axiii, 583p. :
_bill. ;
_c25cm.
440 0 _aWadsworth series in mass communication.
_9369
500 _aIncludes bibliographical references and index.
650 0 0 _aTelevision programs
_9370
_vPlanning.
650 0 0 _aRadio programs-Planning
_9371
700 1 0 _aHead, Sydney W.
_9372
700 _aKlein, Lewis, 1927-
_9373
942 _2lcc
_cBK