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Marketing management :

Bonoma, Thomas V.

Marketing management : text and cases / Thomas V. Bonoma, Thomas J. Kosnik. - Homewood, IL : Irwin, c1990. - xiii, 930 p. : ill. ; 27 cm.

Includes index.

ISBN: 0256079927

LCCN: 89015459

Subjects--Topical Terms:
Marketing .--Management .--Case studies.--United States .

LC Class. No.: HF5415 / .B598 1990

Dewey Class. No.: 658.8 / BON

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