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McCarthy, Edmund Jerome.

Essentials of marketing / E. Jerome McCarthy and William D. Perreault . - 4th ed. - Illionis : Irwin, c1988. - xvi, 512p. : ill. ; 25cm. - The Irwin series in marketing. .

Includes index.

ISBN: 0256060096

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M378 1988