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Essentials of marketing / E. Jerome McCarthy and William D. Perreault .

TextSeries: The Irwin series in marketingPublication details: Illionis : Irwin, c1988. Edition: 4th edDescription: xvi, 512p. : ill. ; 25cmISBN: 0256060096Subject(s): MarketingLOC classification: HF5415 | .M378 1988

Item type:

Books

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Holdings
Current library	Call number	Copy number	Status	Notes	Date due	Barcode
The Iddi Basajjabalaba Memorial Library Open Shelves	HF5415 .M378 1988 (Browse shelf(Opens below))	001	Available	Material is available in hard copy		IBML11080906
The Iddi Basajjabalaba Memorial Library Postgraduate Library	HF5415 .M378 1988 (Browse shelf(Opens below))	002	Available	Material is available in hard copy		IBML11080907

Includes index.

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