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Market-based management:

Best, Roger J.

Market-based management: strategies for growing customer value and profitability/ Rogher J.Best . - New Jersey: Prentice Hall, c1997. - xxiii,424p . : ill.; 23cm.

Includes index

ISBN: 0131064851

Subjects--Topical Terms:
Marketing.--Management .

LC Class. No.: HF5415.13 / .B46 1997

Dewey Class. No.: 658.8 / BES

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