Market-based management: strategies for growing customer value and profitability/ Rogher J.Best .
Material type: TextPublication details: New Jersey: Prentice Hall, c1997. Description: xxiii,424p . : ill.; 23cmISBN: 0131064851Subject(s): Marketing. -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .B46 1997Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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The Iddi Basajjabalaba Memorial Library Postgraduate Library | HF5415.13 .B46 1997 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | IBML14010282 |
Includes index
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