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Essentials of marketing: a global-managerial approach/ E. Jerome McCarthy, William D. Perreault.

by McCarthy, Edmund Jerome | Perreault, William D.

Series: Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston: E. Jerome McCarthy and Associates, c1994Availability: Items available for loan: The Iddi Basajjabalaba Memorial Library (1)Call number: HF5415 .M378 1994.
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Series: The Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, c1994Availability: Items available for loan: The Iddi Basajjabalaba Memorial Library (1)Call number: HF5415.13 .P388 1994.
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