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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Zeithaml, Valarie AContributor(s): Bitner, Mary Jo | Gremler, Dwayne DMaterial type: TextTextPublication details: New York : McGraw-Hill Irwin, c2013. Edition: 6th edDescription: xxvii, 642 p. : ill. ; 26 cmISBN: 9780071086967; 007108696xSubject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 LOC classification: HD9980.5 | .Z45 2013Online resources: Contributor biographical information | Publisher description | Table of contents only
Item type: Books
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Current library Call number Copy number Status Notes Date due Barcode
The Iddi Basajjabalaba Memorial Library
Reserved Books Section 		HD9980.5 .Z45 2013 (Browse shelf(Opens below)) 001 Available Material is available in hard copy 2017-165641386

Includes bibliographical references and index.

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