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Essentials of marketing / E. Jerome McCarthy and William D. Perreault .

by McCarthy, Edmund Jerome | Perreault, William D.

Series: The Irwin series in marketingEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Illionis : Irwin, c1988Availability: Items available for loan: The Iddi Basajjabalaba Memorial Library (2)Call number: HF5415 .M378 1988, ...
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Basic marketing: a managerial approach/ E. Jerome McCarthy and William D. Perreault.

by McCarthy, Edmund Jerome | Perreault, William D.

Series: The Irwin series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Illinois: Richard D. Irwin, c1984Availability: Items available for loan: The Iddi Basajjabalaba Memorial Library (1)Call number: HF5415.13.M24 1984.
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