Normal view MARC view ISBD view

Marketing research essentials /

McDaniel, Carl.

Marketing research essentials / Carl McDaniel and Roger Gates . - 4th ed. - N.J.: John Wiley & Sons, c2004. - xxv,420p.: ill.; 26cm + 1CD- Rom (3/4 in.)

Includes index

ISBN: 0471448451

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M3825 2004

Dewey Class. No.: 658.83 / MACD

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MODS (XML) RIS MARC (Unicode/UTF-8)
More searches

Search for this title in:
Other Libraries (WorldCat) Southern NH Libraries Other Databases (Google Scholar) Online Stores (Bookfinder.com)