Marketing research essentials / (Record no. 8420)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00646nam a2200205 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110318s a 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471448451 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | KIU Kampala Campus |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M3825 2004 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 22nd ed. |
| Item number | MACD |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl. |
| 9 (RLIN) | 9001 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research essentials / |
| Statement of responsibility, etc | Carl McDaniel and Roger Gates . |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | N.J.: |
| Name of publisher, distributor, etc | John Wiley & Sons, |
| Date of publication, distribution, etc | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv,420p.: |
| Other physical details | ill.; |
| Dimensions | 26cm + |
| Accompanying material | 1CD- Rom (3/4 in.) |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 5603 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gates, Roger . |
| 9 (RLIN) | 10852 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Open Shelves | 18/05/2012 | 63433 | HF5415.2 .M3825 2004 | IBML11081074 | 18/05/2012 | 001 | Books | Material is available in hard copy. | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate open shelves | 18/05/2012 | 64262 | HF5415.2 .M3825 2004 | IBML11081075 | 18/05/2012 | 002 | Books | Material is available in hard copy |