Marketing research :
McDaniel, Carl D.
Marketing research : The impact of the internet / Carl D. McDaniel Jr , Roger Gates. - 5th ed. - United States : South-Western/Thompson , c2002. - xxxii, 682p. : ill. (col.) ; 27cm.
Rev.ed.of Contemporary marketing research,4th ed.c1999.
Includes bibliographical references and index.
047000357x
Marketing Research.
HF 5415.2 / .M382 2002
Marketing research : The impact of the internet / Carl D. McDaniel Jr , Roger Gates. - 5th ed. - United States : South-Western/Thompson , c2002. - xxxii, 682p. : ill. (col.) ; 27cm.
Rev.ed.of Contemporary marketing research,4th ed.c1999.
Includes bibliographical references and index.
047000357x
Marketing Research.
HF 5415.2 / .M382 2002