Broadcast/cable programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson
Material type:
TextEdition: Fifth editionDescription: xvii, 471 pages : illustrations ; 25 cmISBN: - 0534507441
- 9780534507442
- 791.45/0236/0973 20
- PN1992.55 .E18 1996
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| Current library | Call number | Status | Barcode | |
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| The Iddi Basajjabalaba Memorial Library Postgraduate open shelves | PN1992.55 .E18 1996 (Browse shelf(Opens below)) | Available | 68021 |
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| PN241 .N48 1992 Siting translation : | PN1992.55 .E18 1981 Broadcast programming, strategies for winning television and radio audiences / | PN1992.55 .E18 1981 Broadcast programming, strategies for winning television and radio audiences / | PN1992.55 .E18 1996 Broadcast/cable programming : strategies and practices / | PN1994 .W37 1981 Film, form and function / | PN1995 .M625 2003 from story to movie to critique : the ties between fiction and film/ | PN1995.9.M56 M77 2005 Multicultural film : an anthology/ |
Includes bibliographical references (pages 436-444) and indexes
pt. 1. Programming Resources and Constraints. 1. A Framework for Programming Strategies. 2. Program and Audience Research. 3. Domestic Syndication -- pt. 2. Broadcast Television Strategies. 4. Prime-Time Network Television Programming. 5. Nonprime-Time Network Television Programming. 6. Affiliated Station Programming. 7. Independent Station Programming. 8. Public Television Programming -- pt. 3. Cable Programming Strategies. 9. Local Cable Systems and Programming. 10. Basic Cable Network Programming. 11. Premium Programming Services -- pt. 4. Commercial Broadcast Radio Strategies. 12. Network and Syndicated Radio Programming. 13. Music Radio Programming. 14. Information Radio Programming
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