Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

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TextPublication details: Boston : McGraw-Hill Irwin, c2011.Edition: 13th edDescription: xl, 774p. : ill. (col.) ; 28cmISBN:

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Holdings
Current library	Call number	Copy number	Status	Notes	Barcode
The Iddi Basajjabalaba Memorial Library Reserved Books Section	HF5821 .B62 2011 (Browse shelf(Opens below))	001	Available	Material is available in hard copy	2017-15589

Prev. ed. has title: Contemporary advertising.

Includes index.

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