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Advertising:

Moriarty, Sandra E.

Advertising: principles and practice/ Sandra E. Moriarty, Nancy Mitchell, William Wells. - 8th ed. - Upper Saddle River, N.J.: Pearson/Prentice Hall, c2009. - xlvi, 640p. : ill. (some col.) ; 29cm.

Includes bibliographical references (p.615-624) and index.

ISBN: 9780132224154 0132224151

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .W455 2009

Dewey Class. No.: 659.1 / MOR

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