Advertising: (Record no. 14058)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00805nam a22002297a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140213b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132224154 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132224151 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Modifying agency | KIU Kampala Campus |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .W455 2009 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22nd ed. |
| Classification number | 659.1 |
| Item number | MOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra E. |
| 9 (RLIN) | 3770 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising: |
| Remainder of title | principles and practice/ |
| Statement of responsibility, etc | Sandra E. Moriarty, Nancy Mitchell, William Wells. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J.: |
| Name of publisher, distributor, etc | Pearson/Prentice Hall, |
| Date of publication, distribution, etc | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlvi, 640p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 29cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p.615-624) and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 1207 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wells, William, 1926- |
| 9 (RLIN) | 3771 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mitchell, Nancy, 1950- |
| 9 (RLIN) | 3772 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Reserved Books Section | 13/02/2014 | 80961 | HF5823 .W455 2009 | IBML14026265 | 13/02/2014 | 001 | Books | Material available in hard copy. | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Reserved Books Section | 13/02/2014 | 80962 | HF5823 .W455 2009 | IBML14026266 | 13/02/2014 | 002 | Books | Material available in hard copy. | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Reserved Books Section | 13/02/2014 | 80963 | HF5823 .W455 2009 | IBML14026267 | 13/02/2014 | 003 | Books | Material available in hard copy. |