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Advertising management/

Batra,Rajeev .

Advertising management/ Rajeev Batra,John G.Myers, David A.Aaker . - 5th ed. - Delhi: Pearson Education, c1996. - xiii,754p . : ill.; 24cm.

Includes index

ISBN: 8178087359

Subjects--Topical Terms:
Advertising management .

LC Class. No.: HF5823 / .A13 1996

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