Advertising management/ (Record no. 917)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00623nam a2200205 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110716s a 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178087359 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Modifying agency | DLC |
| -- | KIU Kampala Campus |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .A13 1996 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra,Rajeev . |
| 9 (RLIN) | 825 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising management/ |
| Statement of responsibility, etc | Rajeev Batra,John G.Myers, David A.Aaker . |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi: |
| Name of publisher, distributor, etc | Pearson Education, |
| Date of publication, distribution, etc | c1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii,754p . : |
| Other physical details | ill.; |
| Dimensions | 24cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising management . |
| 9 (RLIN) | 826 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers,John G . |
| 9 (RLIN) | 827 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aarker,David . |
| 9 (RLIN) | 828 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate Library | 18/12/2012 | 7844 | HF582. A13 1996 | 2017-165642746977256 | 18/12/2012 | 001 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate Library | 18/12/2012 | 7837 | HF582. A13 1996 | IBML14010039 | 18/12/2012 | 002 | Books | Material is available in hard copy |