Market-based management: strategies for growing customer value and profitability/ Rogher J.Best .
Material type: TextPublication details: New Jersey: Prentice Hall, c1997. Description: xxiii,424p . : ill.; 23cmISBN: 0131064851Subject(s): Marketing. -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .B46 1997Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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The Iddi Basajjabalaba Memorial Library Postgraduate Library | HF5415.13 .B46 1997 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | IBML14010282 |
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HF5415.123 .H155 2011 Information and communication technology (ICT) and marketing communication in selected hotels in Kigali, Rwanda/ | HF5415.1263 .B58 1992 Business-to-business direct marketing: | HF5415.1265 .U95 2019 Social media and marketing effectiveness in selected bottling companies in Kampala, Uganda/ | HF5415.13 .B46 1997 Market-based management: | HF5415.13 .K64 2003 Marketing management / | HF5415.13 .M352324 2008 Marketing management: a strategic decision-making approach/ | HF5415.13 .M352324 2008 Marketing management: a strategic decision-making approach/ |
Includes index
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