Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2009. Edition: 5th edDescription: xxviii, 708 p. : ill., map ; 26 cmISBN: 9780073380933 (alk. paper); 0073380938 (alk. paper)Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 LOC classification: HD9980.5 | .Z45 2009Online resources: Contributor biographical information | Publisher description | Table of contents onlyCurrent library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Includes bibliographical references and index.
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