Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
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TextPublication details: Boston : McGraw-Hill Irwin, c2009. Edition: 5th edDescription: xxviii, 708 p. : ill., map ; 26 cmISBN: 9780073380933 (alk. paper); 0073380938 (alk. paper)Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 LOC classification: HD9980.5 | .Z45 2009Online resources: Contributor biographical information | Publisher description | Table of contents only
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| The Iddi Basajjabalaba Memorial Library Reserved Books Section | HD9980.5 .Z45 2009 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | 2017-165641363 | |
| The Iddi Basajjabalaba Memorial Library Reserved Books Section | HD9980.5 .Z45 2009 (Browse shelf(Opens below)) | 002 | Available | Material is available in hard copy | 2017-165641364 | |
| The Iddi Basajjabalaba Memorial Library Reserved Books Section | HD9980.5 .Z45 2009 (Browse shelf(Opens below)) | 003 | Available | Material is available in hard copy | 2017-165641366 | |
| The Iddi Basajjabalaba Memorial Library Reserved Books Section | HD9980.5 .Z45 2009 (Browse shelf(Opens below)) | 004 | Available | Material is available in hard copy | 2017-165641367 | |
| The Iddi Basajjabalaba Memorial Library Open Shelves | HD9980.5 .Z45 2009 (Browse shelf(Opens below)) | 005 | Available | Material is available in hard copy | 2017-165642746960267 | |
| The Iddi Basajjabalaba Memorial Library Open Shelves | HD9980.5 .Z45 2009 (Browse shelf(Opens below)) | 006 | Available | Material is available in hard copy | 2017-165642746960268 | |
| The Iddi Basajjabalaba Memorial Library Postgraduate open shelves | HD9980.5 .Z45 2009 (Browse shelf(Opens below)) | 007 | Available | Material is available in hard copy | 2017-165642746961404 | |
| The Iddi Basajjabalaba Memorial Library Postgraduate open shelves | HD9980.5 .Z45 2009 (Browse shelf(Opens below)) | 008 | Available | Material is available in hard copy | 2017-165642746961405 | |
| The Iddi Basajjabalaba Memorial Library Postgraduate open shelves | HD9980.5 .Z45 2009 (Browse shelf(Opens below)) | 009 | Available | Material is available in hard copy | 2017-165642746961406 | |
| The Iddi Basajjabalaba Memorial Library Postgraduate open shelves | HD9980.5 .Z45 2009 (Browse shelf(Opens below)) | 010 | Available | Material is available in hard copy | 2017-165642746961407 | |
| The Iddi Basajjabalaba Memorial Library Postgraduate open shelves | HD9980.5 .Z45 2009 (Browse shelf(Opens below)) | 011 | Available | Material is available in hard copy | 2017-165642746961408 | |
| The Iddi Basajjabalaba Memorial Library Postgraduate open shelves | HD9980.5 .Z45 2009 (Browse shelf(Opens below)) | 012 | Available | Material is available in hard copy | 2017-165642746961409 | |
| The Iddi Basajjabalaba Memorial Library Postgraduate open shelves | HD9980.5 .Z45 2009 (Browse shelf(Opens below)) | 013 | Available | Material is available in hard copy | 2017-165642746961410 | |
| The Iddi Basajjabalaba Memorial Library Open Shelves | HD9980.5 .Z45 2009 (Browse shelf(Opens below)) | 014 | Available | Material is available in hard copy | 2017-165642746961800 | |
| The Iddi Basajjabalaba Memorial Library Open Shelves | HD9980.5 .Z45 2009 (Browse shelf(Opens below)) | 015 | Available | Material is available in hard copy | 2017-165642746961801 | |
| The Iddi Basajjabalaba Memorial Library Open Shelves | HD9980.5 .Z45 2009 (Browse shelf(Opens below)) | 016 | Available | Material is available in hard copy | 2017-165642746961802 | |
| The Iddi Basajjabalaba Memorial Library Open Shelves | HD9980.5 .Z45 2009 (Browse shelf(Opens below)) | 017 | Available | Material is available in hard copy | 2017-165642746961809 |
Includes bibliographical references and index.
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