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Buzzell, Robert D. 1933-

The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale - New York : London : Free Press ; Collier Macmillan, ©1987 - xiii, 322 pages : illustrations ; 25 cm

Includes bibliographical references (pages 301-312) and index

Are There Any General Strategy Principles? Linking Strategies to Performance Learning from Experience: The PIMS Approach Picking Profitable Markets Market Position and Profitability Quality Is King Capital Intensity Can Upset the Applecart When Does Vertical Integration Pay Off? Strategies for Market Leaders and Followers Market Evolution and Competitive Strategy Managing for Tomorrow Integrating Strategies for Clusters of Businesses A The PIMS Data Bases Statistical Methods Select Bibliography of Publications Dealing with PIMS 1. 1 -- 2. 17 -- 3. 30 -- 4. 52 -- 5. 70 -- 6. 103 -- 7. 135 -- 8. 163 -- 9. 182 -- 10. 197 -- 11. 211 -- 12. 229 -- Appendix 257 -- Appendix B 273 -- 301

The authors explain PIMS methodology and applications to help managers understand and predict how strategic choices and market conditions affect business performance

ISBN: 0029044308 9780029044308

Standard No.: ZBWT00187942

LCCN: 87000416

Nat. Bib. No.: GB8859630 bnb

Subjects--Topical Terms:
Marketing--Management
Strategic planning

LC Class. No.: HF5415.13 / .B893 1987

Dewey Class. No.: 658.8/02

Universal Decimal Class. No.: 658.802

Report. No.: 87000416