The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale
Material type:
- 0029044308
- 9780029044308
- 658.8/02 19
- HF5415.13 .B893 1987

Current library | Call number | Status | Barcode | |
---|---|---|---|---|
The Iddi Basajjabalaba Memorial Library Open Shelves | HF5415.13 .B893 1987 (Browse shelf(Opens below)) | Available | 118365 |
Includes bibliographical references (pages 301-312) and index
1. Are There Any General Strategy Principles? 1 -- 2. Linking Strategies to Performance 17 -- 3. Learning from Experience: The PIMS Approach 30 -- 4. Picking Profitable Markets 52 -- 5. Market Position and Profitability 70 -- 6. Quality Is King 103 -- 7. Capital Intensity Can Upset the Applecart 135 -- 8. When Does Vertical Integration Pay Off? 163 -- 9. Strategies for Market Leaders and Followers 182 -- 10. Market Evolution and Competitive Strategy 197 -- 11. Managing for Tomorrow 211 -- 12. Integrating Strategies for Clusters of Businesses 229 -- Appendix A The PIMS Data Bases 257 -- Appendix B Statistical Methods 273 -- Select Bibliography of Publications Dealing with PIMS 301
The authors explain PIMS methodology and applications to help managers understand and predict how strategic choices and market conditions affect business performance
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