Essentials of marketing: (Record no. 24756)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00750nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151008b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780078028885 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0078028884 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Modifying agency | KIU Kampala Campus |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M378 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, Willaim D. |
| 9 (RLIN) | 30320 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing: |
| Remainder of title | a marketing strategy planning approach/ |
| Statement of responsibility, etc | William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NewYork: |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 640p. + various pages : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 64 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph P. |
| 9 (RLIN) | 30321 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome. |
| 9 (RLIN) | 2662 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Reserved Books Section | 02/02/2017 | 95795 | HF5415 .M378 2012 | 2017-1656424955 | 02/02/2017 | 001 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Reserved Books Section | 02/02/2017 | 65868 | HF5415 .M378 2012 | 2017-1656424956 | 02/02/2017 | 002 | Books | Material is available in hard copy |