Advertising management/ Rajeev Batra,John G.Myers, David A.Aaker .
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TextPublication details: Delhi: Pearson Education, c1996. Edition: 5th edDescription: xiii,754p . : ill.; 24cmISBN: 8178087359Subject(s): Advertising managementLOC classification: HF5823 | .A13 1996
Books
| Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| The Iddi Basajjabalaba Memorial Library Postgraduate Library | HF582. A13 1996 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | 2017-165642746977256 | |
| The Iddi Basajjabalaba Memorial Library Postgraduate Library | HF582. A13 1996 (Browse shelf(Opens below)) | 002 | Available | Material is available in hard copy | IBML14010039 |
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| HF415.126 .M395 1998 Direct marketing: | HF554.32 .O27 2004 Managing information systems | HF582. A13 1996 Advertising management/ | HF582. A13 1996 Advertising management/ | HF1008 .B685 2004 Business in action/ | HF1008 .F47 2008 Business: | HF1008 .F47 2008 Business: |
Includes index
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